What does a graduate in Bachelor Degree in Communication do?

The bilingual professional training that the Universidad de las Américas, de la Ciudad de México offers will allow you to work in:

• Printed Media, in the areas of: Reporter, journalist, columnist and leader writer.

• Radio media in the areas of: Production, scriptwriting, editing and conducting.

• Television media in the areas of: Production, screenwriting, camera or scene direction, or as a presenter.

• Movie media in the areas of: Production, screenwriting, edition and post-production.

• Advertising media in the areas of: Creative director, marketing specialist, strategic planning, account or customer service manager, or production of messages in electronic media.

• Private corporations and governmental agencies in the areas of: Organizational communication, social communication, opinion analysis, media analysis.

• Teaching and research.

• Independent producer.

• Training professionals with ample theoretical and practical knowledge, skills and abilities in the areas of Communications, Advertising, Organizational Communication, Journalism, Radio, Television, Film, Digital Media and Support and Research Disciplines, that are able to obtain, analyze and transmit spoken, written, documentary, videographic, audiographic, journalistic, radio, television and digital interactive information.

• Training professionals capable designing, developing, managing and evaluating strategies, programs and professional activities in the area of Communications through the implementation of Communications Products, as well as specific projects in the areas of Advertising, Organizational Communication and Journalism, taking into account the technical, operations and legal aspects within their frameworks.

• Instill in the future communicator values and attitudes that motivate him or her attitudes to perform his or her professional activities ethically and responsibly.

To enroll in this program the applicant shall comply with the general requisites of admission to the University, as well as with the following specific characteristics:

• Reading comprehension.

• Spoken and written communication skills.

• Observation capabilities.

• Analysis and synthesis capabilities.

• Critical thinking capabilities.

• Ability to formulate arguments.

• An attitude of respect and tolerance towards personal and ideological differences, as well as diverse beliefs or convictions.

• Flexibility in thought.

• Acknowledgement of the need of permanent updating.

• Ability to use electronic equipment.

• Ability to use specialized software.

• Ability to use audiovisual equipment.

• Creative potential.

• Vocation for the professional areas of Communications.

The professional graduated from the Licenciatura en Comunicación will possess the knowledge, skills, attitudes and abilities that enable him or her to create, produce and evaluate professional communications products, as well as specific projects, applying the necessary tools to exercise Advertising, Organizational Communication and Journalism.

Therefore, at the time of completion, the graduate will have acquired the following knowledge, skills, attitudes and abilities:

Knowledge:

• About the theories that have built the field of communications and current theoretical trends in communications.

• About language, structure, script and the creative process of mass communications media, specifically movies, radio and television.

• About the operation and analysis of communications in the organizations to apply internal and external communications solutions.

• About the different journalistic genres, their operation, their formats and the work procedures of journalistic companies.

• About the operation and reach of printed and digital media.

• About research methodologies in social sciences.

• About laws and regulations applicable to communications media, copyright and property rights.

In order to be able to apply the foregoing knowledge, the graduate shall possess sufficient skills for:

• Spoken and written communication.

• Communication in a second language.

• Use of professional software specialized for communications media work, based on standard work in the market.

• Analysis of the contents and structure of mass communications, particularly radio, film and television.

• Analysis of the contents and structure of printed and digital media.

• Analysis and discussion of the journalistic media, its processes and production.

• Analysis of communications issues within an organization and ability to propose solution strategies.

• Analysis, understanding and application of law in communications media, copyright and property rights.

• Analysis and solution of communication conflicts within organizations.

The graduate shall display the following attitudes:

• Community service, taking in consideration the public interest, social needs and private benefits.

• Social responsibility.

• Ethics during his or her professional performance.

• Critical evaluation of his or her job.

• Leadership.

• Social integration through mass communication media.

• Artistic and professional expression through mass communication media. 

• Analytic thought on topics linked to the right to information, the right to express ideas and social welfare. 

• Commitment to inform the population in the most truthful and complete manner.

The graduate shall demonstrate possession of abilities to:

• Use professional software specialized for communications media work, based on standard work in the market.

• Design projects for massive communications media, particularly radio, film and television.

• Apply knowledge about the different journalistic genres and formats.

• Design projects for printed and digital communications media.

• Solve internal and external communication issues.

• Perform research in the field of communications based on well-designed methodologies and clear objectives.

• File works before the National Institute of Intellectual Property and follow the proceedings that the authorities indicate for the creation of contents for communications media. 

• Three years program
• 49 courses
• Practice from the first semesters
• Mandatory courses in the English language from the first semester
• Major subjects in English starting the fourth semester
• One choice of Cultural Workshop in the first semester
• Total Program´s Credits: 300
• General Knowledge component: 59 credits (includes 6 credits from 3 mandatory general knowledge courses with no charge).
• Curricular courses taught in English are indicated by italics.

Program Advantages

• Double Accreditation Bachelor of Arts in Mass Media Diploma, fully recognized in the United States of America and Licenciatura en Comunicación Diploma Degree with official recognition from the Ministry of Public Education (SEP)
• Most of our professors possess a Master's and/or Doctorate degree and wide professional experience, which will offer you the invaluable opportunity to learn from their theoretical and practical knowledge
• Digital photography, press, radio, film and television laboratories equipped with professional production technology.
• Conference cycles and extracurricular activities
• Flexible schedules that allow you to work from the first semesters
• Employment connections and job placements.
• All graduates take the EGEL test from CENEVAL, with national recognition

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